One Way Facebook Advertising Differs from Google AdWords

http://www.youtube.com/watch?v=_QPhd6prvEI

This is one way where Facebook is extremely different from the display network. We say Toto, I have a feeling that we’re not on the content network anymore, because not less than on the content network, you’re always being shown ads that bear some relevance to your page that you’re on or are looking at. With Facebook, you’re acquiring shown ads who are not necessarily related to the page you’re looking on, and therefore are certainly not an outcome some keyword we just typed in.

The Power Triangle: Traffic, Conversions and Economics

http://www.youtube.com/watch?v=yGt9PYurAcI

Everything you ever necessary to know about advertising and marketing is definitely on this picture. Everything fits somewhere. Traffic comes to your web site. It must get converted when it converts it provides money. You adopt the money and also you buy traffic and you simply convert the traffic and also you make more capital. In the business that you are always concentrating on one of three things. You’re working on traffic, or conversion, or finance.