Using Google AdWords to generate hits for your site may initially feel like a roll of the dice, but in reality there are some strategies that work, and some that don't. Creating a good Internet marketing plan requires that you take lessons from those who came before you; if you neglect to do this, you'll simply end up wasting your time and money.
Perry Marshall and other successful individuals know from experience what it takes to attract customers to your website. With the five tips that I will explain in this article, you can feel assured that you are not entering into your online marketing efforts unprepared, but rather taking a path that has brought success to countless others.
#1: Playing Mindreader
Understanding a customer's needs and wants is an essential part of every marketing campaign, but when you only have two or three lines to capture a prospect's attention, you need a formula that works. Perry Marshall encourages advertisers to write copy that 'enters the conversation going on in the customer's head.' Essentially, this means learning enough about the prospect to determine the exact words and phrases they might use to explain their problem - and their ideal solution. Capturing this key phrase or sentence and wrapping it into the lines of the Google Adwords ad is one of the best ways to generate traffic.
#2: Pick a Relevant URL
Making sure the URL linked within the text ad is a valuable way to create a sense of relevancy for your customer. The URL you display should link directly to the landing page, free download or other offer you are advertising within the ad. This also helps with SEO, and is a proven method of attracting more attention than using only the URL to your website.
#3: Create More Than One Ad Campaign
Two marketing campaigns launched at the same time, with similar keywords and phrases will help to give you insight into what works and what doesn't. After you've learned which ad is most effective, you can go ahead and delete the poor performer.
#4: Be Creative with Keyphrases
When competitors are already buying highly competitive keywords, it's time to you're your keywords and key phrases to the next level; all you need to do is bid on longer phrases that turn out to be complete sentences or variations of the phrase. This can help you capture a larger market, without missing out on those valuable keywords; it can also help you brainstorm synonyms and alternatives for your keywords.
#5: Benefits First
Listing benefits then features is a tested and proven method that can help you attract high quality traffic almost immediately. Since you only have a couple of lines to work with, positioning keywords and phrases in just the right format is essential; make sure your benefits are listed first to grab the reader's attention, and then you can list a few features to close the deal - and get that click.
These time-tested tactics were developed by today's successful Internet marketers, so applying them to your project will help you avoid beginners' mistakes. With these five tips and a little experience, you should have no trouble crafting an advertisement that will net you a considerable increase in high-quality site traffic.
Perry Marshall and other successful individuals know from experience what it takes to attract customers to your website. With the five tips that I will explain in this article, you can feel assured that you are not entering into your online marketing efforts unprepared, but rather taking a path that has brought success to countless others.
#1: Playing Mindreader
Understanding a customer's needs and wants is an essential part of every marketing campaign, but when you only have two or three lines to capture a prospect's attention, you need a formula that works. Perry Marshall encourages advertisers to write copy that 'enters the conversation going on in the customer's head.' Essentially, this means learning enough about the prospect to determine the exact words and phrases they might use to explain their problem - and their ideal solution. Capturing this key phrase or sentence and wrapping it into the lines of the Google Adwords ad is one of the best ways to generate traffic.
#2: Pick a Relevant URL
Making sure the URL linked within the text ad is a valuable way to create a sense of relevancy for your customer. The URL you display should link directly to the landing page, free download or other offer you are advertising within the ad. This also helps with SEO, and is a proven method of attracting more attention than using only the URL to your website.
#3: Create More Than One Ad Campaign
Two marketing campaigns launched at the same time, with similar keywords and phrases will help to give you insight into what works and what doesn't. After you've learned which ad is most effective, you can go ahead and delete the poor performer.
#4: Be Creative with Keyphrases
When competitors are already buying highly competitive keywords, it's time to you're your keywords and key phrases to the next level; all you need to do is bid on longer phrases that turn out to be complete sentences or variations of the phrase. This can help you capture a larger market, without missing out on those valuable keywords; it can also help you brainstorm synonyms and alternatives for your keywords.
#5: Benefits First
Listing benefits then features is a tested and proven method that can help you attract high quality traffic almost immediately. Since you only have a couple of lines to work with, positioning keywords and phrases in just the right format is essential; make sure your benefits are listed first to grab the reader's attention, and then you can list a few features to close the deal - and get that click.
These time-tested tactics were developed by today's successful Internet marketers, so applying them to your project will help you avoid beginners' mistakes. With these five tips and a little experience, you should have no trouble crafting an advertisement that will net you a considerable increase in high-quality site traffic.
