Building a Google Adwords Campaign is challenging, more so if you're just trying to make a dent in your target market. You can spend your time spying and figuring out your competitors, however, you will only gain marketing data from your customers when you put out an ad and focus on optimizing it. Nevertheless, this strategy also makes it easy to make mistakes - and some that can be very costly.
Perry Marshall wrote a book entitled "The Definitive Guide to Google AdWords" for people who need information on how to setup effective Google ads. The book contains strategies, useful tips and advice on Google Adwords starting from market research all the way to optimizing your campaign for better results.
The whole point of an Ad words campaign is to connect you or your business with your target market, turn them to visitors or audience of your site and get them to accept the value you are offering. Avoid these mistakes in order to have a successful ad words camapign.
1. Writing ad copy without keywords. Most ads I see only utilize keywords on their headlines. There might be a reason behind this, but in most cases, not including keywords in your ads' body would result in poorer ad performance.
2. Send traffic to your site's homepage.. Avoid sending your visitors to your homepage. In most cases, a homepage serves to guide visitors to the different contents of a site. Those who click on ads do so because they want to get more information referred to by the ad. However, visitors will often leave if they have to exert some effort in order to get what they want from a site. Give them what they've came for by directing them to a landing page listing your value proposition for them.
3. Using only broad match keywords in Google Adwords Keyword Tool. Broad match keywords are most useful in giving you a general idea about your market. Use the 'phrase match' and 'exact match' features in the tool to generate a highly targeted list of keywords that you can use both for your ads and your website copy.
4. Use of low-performing keywords. Understanding exactly what your target market is searching for will take some time, and you cannot always assume that people will be searching for your products or services using the same keywords that you may use online. You will need to generate a list of relevant and similar keywords using the 'synonyms' feature on the Google Ad Words Keyword Selector Tool to drill down on search results and optimize your campaign.
5. Stating your offer solely on the body of your ad. Make sure you emphasize the 'ultimate benefit' right away in the headline of your copy. Imagine that your reader/viewer is only reading the headlines; will they be compelled to click on the ad or read the remainder of the copy?
Perry Marshall wrote a book entitled "The Definitive Guide to Google AdWords" for people who need information on how to setup effective Google ads. The book contains strategies, useful tips and advice on Google Adwords starting from market research all the way to optimizing your campaign for better results.
The whole point of an Ad words campaign is to connect you or your business with your target market, turn them to visitors or audience of your site and get them to accept the value you are offering. Avoid these mistakes in order to have a successful ad words camapign.
1. Writing ad copy without keywords. Most ads I see only utilize keywords on their headlines. There might be a reason behind this, but in most cases, not including keywords in your ads' body would result in poorer ad performance.
2. Send traffic to your site's homepage.. Avoid sending your visitors to your homepage. In most cases, a homepage serves to guide visitors to the different contents of a site. Those who click on ads do so because they want to get more information referred to by the ad. However, visitors will often leave if they have to exert some effort in order to get what they want from a site. Give them what they've came for by directing them to a landing page listing your value proposition for them.
3. Using only broad match keywords in Google Adwords Keyword Tool. Broad match keywords are most useful in giving you a general idea about your market. Use the 'phrase match' and 'exact match' features in the tool to generate a highly targeted list of keywords that you can use both for your ads and your website copy.
4. Use of low-performing keywords. Understanding exactly what your target market is searching for will take some time, and you cannot always assume that people will be searching for your products or services using the same keywords that you may use online. You will need to generate a list of relevant and similar keywords using the 'synonyms' feature on the Google Ad Words Keyword Selector Tool to drill down on search results and optimize your campaign.
5. Stating your offer solely on the body of your ad. Make sure you emphasize the 'ultimate benefit' right away in the headline of your copy. Imagine that your reader/viewer is only reading the headlines; will they be compelled to click on the ad or read the remainder of the copy?
