To get more of the right kind of traffic from a Pay per click campaign with Google Adwords, there are a few things that you can do before writing and executing each ad. Your Pay per click ads for Google Adwords need to be written in a way that attracts potential customer within seconds, and the advertisement has to be very specific in nature.
In the book, "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising", author Bruce Brown, expounds on his expert statement that generic ads simply do not work with Pay per click advertising. Here are some essential tips for a highly effective Pay per click campaign especially when using the services of Google Advertising:
1. Do make sure you ad will link directly to the product purchase page. Don't let potential customers get away with just visiting the home page of your website. Make sure that the ad is linked directly to the product purchase page or you could lose a sale.
2. Use a reputable service provider. Google and the others like Bing and Yahoo! are among the leading search engines that you can use for your Pay per click campaign. It is better to use the service provider that can give you the largest target audience. The most popular Pay per click advertising is that of Google Adwords.
3. Find out what the top ten list of results already looks like. Since you'll be competing for the top spot on search results for a particular keyword or phrase, find out what the competition is already using. What is at the top of the search results page? Is there something that you can do to make your website reach the top? The fact is that many people still scroll through various Pay per click ads, which means that even if your ad is not on top of your rotation, there is still a good chance of it getting clicked.
4. Expand your online marketing. Pay per click campaigns like Google Adwords are just one element of online marketing. You can market your website better by using other techniques to reach a wider audience by using other kinds of advertising like contextual advertising, classified ads, and affiliate marketing.
5. Demographically target your ads. Demographic targeting is an option of many Pay per click ads such as Google Adwords has, and you can effectively use this feature to narrow down your target audience. Using this demographic targeting as part of your strategy will help you save money, and will also make it easier to for you attract highly qualified buyers and customers each time your ad appears.
6. Use keyword research tools. The Google Keyword Tool is among several keyword research tools readily available on the web. These keyword research tools can help you generate a number of targeted keywords and phrases that your ideal market may be interested in. This tool will give you a comprehensive list that will allow you to analyze the keywords or key phrases are keyed in by your target market and how many people actually search for the specific keywords or keyphrases.
7. Utilize the Ad Filtering feature. Cut down on fraudulent clicks by blocking certain websites or regions that you have no interest in advertising in. Doing this will save your from needless expense and allow you to get an accurate estimate of what your click thru rates and conversion rates are. If you think that there is fraudulent clicks, you c an solve this problem by using a fraud detection and prevention that some Pay per click providers like Google Adwords have.
It is possible to make a Pay per click campaign like that of Google Adwords bring in more of the quality traffic that you need. If you want to start your Pay per click campaign with the use of Google Adwords, or even modify an already existing campaign, you must remember that these essential tips are just very basic. To be able to tap a bigger percentage of the vast internet market, you would have to do more research about how to use other online marketing tactics like that of Google Advertising.
