Google Adwords continues to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Understanding how Google Adwords works is only a part of being successful with PPC advertising; you'll need to understand how to create effective campaigns, how to develop ad groups, and how to place bids for the right keywords.
There are basic principles that everyone must follow to use Google Adwords efficiently regardless of one's product and market. Here are some important tips for creating a Google Adwords campaign that gets results:Follow these procedures to help you set up an effective AdWords campaign.
1. Set-up your account with the Adword's Wizard. Creating a Google Adwords account is easy with the Adwords wizard. The wizard will show you the basics of all your account management tools.
2. Write a convincing ad. Each component of your ad must follow a particular formula for it to be effective. Use your keyword or keyphrase in your ads' headlines. Include a benefit in your second line and state a special promo or feature in the third line. Lastly, do not forget to place your landing page's URL in the fourth line. This proven formula is taught by best-selling Adwords strategy books; such as Perry Marshall's "The Ultimate Guide to Google Adwords" and Peter Kent's "Pay per Click Search Engine Marketing for Dummies".
3. Use keywords appropriate for your niche. Google provides users with a robust Keyword Selector tool that allows you to generate lists of highly targeted keywords and keyphrases related to your niche. Explore this tool as much as possible when you are setting up your campaign, and even when you are looking for appropriate keywords for your website or blog.
4. Learn how to keyword match. The Google Keyword tool allows you to perform broad matches, phrase matches and exact matches for your keywords in your campaign module. This allows you to get additional relevant keywords for your campaigns. You can also eliminate certain words with the negative match; this ensures that your ads will not show up on search results for users who type in that phrase. Keyword matching allows you to refine your campaign so that it is much more targeted.
5. Establish a budget. One of the best feature Google Adwords offers is the ability to specify a daily budget for your campaigns. You can enter in the total amount you want to spend each day and Google will deduct this balance from your account. Work with a small budget initially and increase it as you gather more data about your campaign. As you begin to generate traffic, you'll be able to calculate exactly how much it costs to get the type of traffic you want, and even identify which keywords actually lead to a sale or conversion.
There are basic principles that everyone must follow to use Google Adwords efficiently regardless of one's product and market. Here are some important tips for creating a Google Adwords campaign that gets results:Follow these procedures to help you set up an effective AdWords campaign.
1. Set-up your account with the Adword's Wizard. Creating a Google Adwords account is easy with the Adwords wizard. The wizard will show you the basics of all your account management tools.
2. Write a convincing ad. Each component of your ad must follow a particular formula for it to be effective. Use your keyword or keyphrase in your ads' headlines. Include a benefit in your second line and state a special promo or feature in the third line. Lastly, do not forget to place your landing page's URL in the fourth line. This proven formula is taught by best-selling Adwords strategy books; such as Perry Marshall's "The Ultimate Guide to Google Adwords" and Peter Kent's "Pay per Click Search Engine Marketing for Dummies".
3. Use keywords appropriate for your niche. Google provides users with a robust Keyword Selector tool that allows you to generate lists of highly targeted keywords and keyphrases related to your niche. Explore this tool as much as possible when you are setting up your campaign, and even when you are looking for appropriate keywords for your website or blog.
4. Learn how to keyword match. The Google Keyword tool allows you to perform broad matches, phrase matches and exact matches for your keywords in your campaign module. This allows you to get additional relevant keywords for your campaigns. You can also eliminate certain words with the negative match; this ensures that your ads will not show up on search results for users who type in that phrase. Keyword matching allows you to refine your campaign so that it is much more targeted.
5. Establish a budget. One of the best feature Google Adwords offers is the ability to specify a daily budget for your campaigns. You can enter in the total amount you want to spend each day and Google will deduct this balance from your account. Work with a small budget initially and increase it as you gather more data about your campaign. As you begin to generate traffic, you'll be able to calculate exactly how much it costs to get the type of traffic you want, and even identify which keywords actually lead to a sale or conversion.
