Five Strategies in Creating High-Impact Ads for Your Google Adwords Campaign

Creating Google Adwords campaigns that generate results are often difficult, particularly when operating in a niche that is extremely competitive, and when utilizing keywords that are also being used by your competitors. The difference between your copy and theirs will come down to semantics that is, unique ways you present the information and attract attention from your target audience. You can do this by writing and testing a variety of ads, but the good news is, a lot of the work has already been done for you!Composing ads that get hundreds, even thousands of clicks have already been mastered by many affiliate marketers.
According to Perry Marshall, writer of the book The Definitive Guide to Google Adwords, what propels your ads' viewers and customers to eventually convert into prospects is the way that they relate with the message contained in your ad.You can absolutely increase your click-through rate and lead to your homepage highly interested prospects when you apply similar tone, language, and conversational style as your customers.

The following are proven ways to help you compose effective ads for your Google Ad words campaign

1. Assume the undoable or impossible. Although it may sound unbelievable, individuals are always fascinated by exaggerated claims that captures their attention and are thus expected to click on your ad. Evoke their curiosity by presenting out-of-this-world claims, and see how those clicks multiply!

2. Present a secret. A lot of people wanted to get updated and informed about products or services for them to come up with intelligent choices. Share your ‘secret’ or a special story in your ad to capture this highly-interested group of people. This strategy is especially valuable when you’re introducing a brand new product or service.

3. Never underestimate the power of ellipses. Adding three dots to the end of the sentence of your Adwords ad’s body copy is a proven method of getting more clicks. The reader naturally thinks there is more information sitting right behind that click, and is predisposed to clicking the ad to find out more. If your ad is one that presents an answer to a specific question or offers solution to a problem, the strategy using ellipses is what you need since it forms intrigue and eventually enhances viewers' response rate on your ad.

4. Capitalize each of your leading words. Produce an ad that makes impact to viewers as you capitalize your keywords, however, you may ignore the placeholders ('in', 'the', 'and'). These ads are easy to read and naturally attract attention when they are sitting next to other, similar ads in your market. Best of all, this helps you come up with a more polished version of your ad that can encourage readers to believe it.

5. Enhance your headline with powerful take-action words. One of the most poweful words in the advertising world today is 'free' because anyone who clicks on the ad gets an incentive. These set of words also create increased click-throughs and allows 'hungry' leads to almost instantly click on your ads: 'Discover', 'Get', or 'Learn'.

Measuring The Effectiveness Of PPC Campaigns

As more companies set up websites and landing pages to promote products and service, online advertising has become more important than ever before. Pay per click advertising is just one of several types of online marketing strategies that can help generate more traffic, increase leads and close a sale. PPC campaigns are designed to attract a visitor's attention while they are performing searches on the major search engines, and when clicked, lead the visitor to a sales page where they can purchase or learn more about a product.

PPC campaigns ultimately aim to produce interest in a product or increase sales. The technology used in PPC campaigns allow for a quick turnaround of marketing data. Most ppc networks, including Google Adwords, give its users the ability to access useful reports regarding the performance of your campaign - allowing you to tweak your campaigns for better results.

Your site's traffic is the most basic data used for optimizing PPC ads. The data can reveal how many visitors came to your site and identify where they originated. Check the dates when you have experienced a spike in traffic and check if those were the dates when you ran your ads.

The data that directly affects your sales is your conversion rates. Simply put, your conversion rate corresponds to the number of ads that were clicked and the sales that resulted from them. Monitoring this data will reveal how much have to spend on advertising before making a sale. However, conversion rates aren't only limited to sales of a product.

Joseph Thornton, author of the book, "The Online Advertising Playbook" explains that site registration, submitting contact information or requesting a download of a product or service are all forms of visitor interaction that could qualify as a 'conversion' when they are directly related to a PPC campaign.

Another way to measure the effectiveness of a PPC campaign is to analyze different keywords and keyphrases as they relate to conversion rates. If you are able to drill down exactly which keywords and keyphrases are leading to a sale, you can optimize your website for these words and also use the data for future campaigns.

Lastly, you need to determine the ad rankings within your industry. This help you decide which type of ad placement you will avail. Most ad networks offer two options on ad placement: a regular spot and a featured or special spot. Google Adwords offers something similar. They place the regular ads on the sidebar column and rotates them to give everyone a fair exposure. They also offer the more expensive "Featured Ads" placement.