The popularity of pay per click marketing has been steadily increasing among business owners. Unlike organic search rankings, which take time to develop, pay per click advertising with Google Adwords can place your business on top of search engine results immediately.
Google adwords may seem expensive to some, however, it can get target leads into your website. Here are 5 steps to help you launch your PPC campaign:
Step 1: Define your advertising budget. Programs such as Google Adwords allow you to set a daily budget, or limit, so you can better manage your marketing campaign. This allows you to pay only for what you want at any given time, and can be valuable in tracking where your marketing budget is really going. Set your budget fairly low when you first begin to see what type of interest you are generating, and then start paring it down. You can also put in a lot of money, launch several ads and select which ads perform the best.
Step 2: Decide what type of risks you are willing to take. Boris Mordkovich, author of the book "Pay Per Click Search Engine Marketing Handbook" points out that PPC advertising with the major search engines is a less risky endeavor than conventional marketing campaigns, but certain search engines will offer you a higher return on investment than others. Advertising with the more popular search engines may be more costly so you need to decide if you are willing to take on the added risks.
Step 3: Choose your keywords. Most PPC programs provide their users with online tools for researching keywords. Choosing the right keywords can literally make or break your ad, and you may need to invest some time into finding the keywords that are generating the highest conversions. Aside from keyword research, you may have to do A – B split tests to select a winning list of keywords.
Step 4: Review your campaign’s results. Most PPC platforms provide a convenient reporting tool that gives you the ability to adjust your campaign based on the data you gathered so far. These reports will give you an overview of the number of clicks for a certain keyword or keyphrase, what time of day the ad was clicked, and if you have an analytics program enabled, whether that click led to a sale.
Step 5: Fine-tune your ads. When you have finished reviewing the reports, you can then pull the plug on low performing keywords and only run ads on keywords that brought in the most results. This list of keywords will allow you to focus more on creating and optimizing your ad copies.
The secret behind every successful Google Ad words campaign is through optimizing your campaigns by testing and tweaking. Go through these five basic steps so you can make the most of your PPC advertising campaign.
