Pay-per-click marketing is among the best ways to generate more traffic to your website, blog, landing page or shopping portal, but only a few people know how to use Pay-per-click ads effectively for the long-term. In order to generate more traffic using pay-per-click campaigns, you'll have to understand how to conduct thorough keyword search and use a range of different advertisements to figure out which ones are the excellent performers.
According to Mitch Meyerson and Mary Eule Scarborough, writers of the book "Mastering Online Marketing", PPC campaigns like Adwords allow site owner to set ads on search engine results page after conducting a basic keyword research. Which means that you accept to pay for site traffic based on a person's keywords.
To make this effective, it is important to display your advertisements only on the search engine results that will typically produce the kind of traffic you're looking for. This can be easier to do when there's a particular phrase or keyword that people search for to get to services or products you're providing, but it's a little trickier if there are synonyms for your words, or if adding one single term before or after the keyphrase can change its meaning.
Because of this, several Google AdWords master such as Perry Marshall persuade pay-per-click managers to conduct something called 'negative keyword research'. This involves creating a keywords list that you don't want to add in your marketing campaign, because you have reason to think that the kind of traffic that these keyword searches would produce won't convert for your particular product. This negative keyword strategy can help you save money and ensure that your advertisements will only be shown to site visitors who might be excellent converters.
Another way to produce more traffic with Pay per click campaigns is to track your click-through rates regularly and determine which particular words or phrases from your ads are converting. If you are using Google Adwords, you may link your Adwords account into your Google Analytics account for easy tracking of each and every click. Using these statistics, you'll find out what people are looking up for when they see your ad, and if they're clicking through to your product or service after looking at your advertisement.
Lastly, it is vital for all the Pay per click marketers to adjust and change their own advertisements depending on performance. It is typically a good idea to run a number of advertisements with similar keywords but varied descriptions and headlines all at once, and determine those that are doing more effectively than the others. This can help you narrow down the high-converting ads and help you to focus your investing in just the words and ads which are getting results.
