Friday, February 3, 2012

Learn About How To Setup Google Adwords Campaigns Effectively

Google Adwords continues to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Understanding how Google Adwords works is only a part of being successful with PPC advertising; you'll need to understand how to create effective campaigns, how to develop ad groups, and how to place bids for the right keywords.

When using Google Adwords, there are always specific guidelines that you have to adhere to regardless of the niche that you are in or the audience that you want to attract. Here are some important tips for creating a Google Adwords campaign that gets results:

1. Set up your Google Adwords account using the wizard. If you're new to Google AdWords, you'll find it simpler to get through the initial account set up process using the Adwords wizard. The wizard will walk you through all of the basic account management tools; this is the area where you can select the regions you want your ads to run, and set up your campaigns within a couple of clicks.

2. Create a compelling ad. In order for your ad to be effective, you need to follow a certain format, and to include specific words as well. The keyword or keyphrase that you are using should appear in the headline, the second line should offer the benefit of the product or service you are advertising, any special offer should be on the third line, and the destination URL must be found in the fourth line. This is a proven formula for a successful campaign, and the strategy is still supported by AdWords experts such as Perry Marshall, author of the book “The Ultimate Guide to Google Adwords” and Peter Kent, author of the book “Pay Per Click Search Engine Marketing for Dummies.”

3. Utilize the right keywords. Google provides users with a robust Keyword Selector tool that enables you to generate lists of highly targeted keywords and keyphrases related to your niche. Explore this tool as much as possible when you are setting up your campaign, and even when you are looking for appropriate keywords for your website or blog.

4. Acquire the knowledge on how to keyword match. You can use the keyword tool within the Google Adwords campaign module to conduct broad matches, phrase matches and exact matches for a given set of keywords. This enables you to broaden your scope of words for a specific campaign. You can also eliminate certain words with the negative match; this would ensure that when users type in that phrase, your ad will not be included in the search results. When you are able to match keywords, your campaign becomes more targeted.

5. Set up your budget. One of the biggest benefits of using Google Adwords is the capability to set up your own budget. You can enter in the total amount you want to spend each day and Google will deduct this balance from your account. Start small and slowly increase your budget amount as you start monitoring results from your campaign. As you begin to generate traffic, you'll be able to calculate exactly how much it costs to get the type of traffic you want, and even identify which keywords actually lead to a sale or conversion.